About
Brand Strategy & Creative Direction
  1. The RKL Game
  2. Brand Building
  3. Culture & Collabs
  4. Community Building
  5. Growth

Advertising
 
  1. Volvo Live Reviews
  2. On Hold Music Festival
  3. JoyClub Spain
  4. Bradesco Fake Ad
  5. Sensodyne Teachbrush
  6. Test-drive Takeover


pedroscr@gmail.com
+49 176 209 73 510


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Volvo Test Drive Takeover


The XC60 D5 was Volvo’s first diesel car launched in Brazil, but with only $50K in media budget, we needed to outsmart the competition instead of outspending them.

We started by mapping competitor dealerships, tracking their test drive schedules, and analyzing the routes they used. As their cars hit the streets, we intercepted them with a Volvo-branded vehicle carrying a live message inviting drivers to test drive the XC60.

Then, we parked the new Volvo XC60 D5 right outside their dealerships and waited.

A bold, low-cost ambush that turned the competition’s own test drive into our campaign, delivering visibility, buzz, and direct comparison right when it mattered most.