About
Brand Strategy & Creative Direction
  1. The RKL Game
  2. Brand Building
  3. Culture & Collabs
  4. Community Building
  5. Growth

Advertising
 
  1. Volvo Live Reviews
  2. On Hold Music Festival
  3. JoyClub Spain
  4. Bradesco Fake Ad
  5. Sensodyne Teachbrush
  6. Test-drive Takeover


pedroscr@gmail.com
+49 176 209 73 510


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Volvo Live Reviews


To launch the new Volvo XC60, we turned real test drivers’ spontaneous reactions into a live campaign. As people experienced the car for the first time, their comments were captured in real time and instantly transformed into ads across digital billboards and online placements.

Each new quote triggered a wave of fresh creative across more than 1,000 media assets, including Brazil’s largest out-of-home platform and Volvo’s social channels. The campaign turned authentic feedback into social proof — amplifying real opinions with real scale.


+ 321% traffic to Volvo’s website

+274% Sales leads
+1327% in car configurations online
40M impressions