I’m a creative director and brand systems thinker with over 20 years of experience leading campaigns, platforms, and brand strategy across global markets. I’ve worked with brands like Volvo, Porsche, P&G, and PepsiCo, and helped launch ventures in gaming, blockchain, and mobile.

My focus is on digital innovation. From award-winning campaigns to brand platforms and IP development, I’ve led projects rooted in digital culture — including sports fandom, blockchain-powered products, crypto-enabled ecosystems, and web3-native experiences.

Right now, I’m exploring how AI can reshape creative workflows. I’m prototyping systems designed to reimagine how we ideate and collaborate.

My work has been recognized by Cannes Lions, D&AD, The One Show, Clio Awards, Effies, Webby Awards, Andy Awards, El Ojo de Iberoamérica, and others.

Northwestern University
Kellogg School of Management
- Digital Marketing Strategies: Data, Automation, AI and Analytics

Hyper Island
- Data Driven Business

Bridgehouse
- Leadership Skills / Mentoring

MIAMI AD SCHOOL
Strategy Bootcamp

Let's talk,
pedroscr@gmail.com
+49 176 209 73 510

Düsseldorf - Germany