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Brawl Stars
Character Launch - Mina
Brawl Stars
Character Launch - Mina
Mina is the first Brawler inspired by a real country, Brazil.
Her design comes straight from grassroots culture: capoeira style, flip-flops, Marta’s number 10 jersey, and the attitude of 90s Brazilian rap. The aim was to create a character shaped by real Brazilian references, not a generic cultural skin.
The launch film featured Rayssa Leal, who shares Mina’s mix of hustle, confidence, and creativity. This pairing made the reveal feel natural and authentic to fans. Mina also became the first Brawler with a fully local campaign, amplified by a major activation at Brazil Game Show 2025.
As ECD at RISE, I led the creative direction, supervised production, and oversaw animation, graphic design, the film’s look and feel, and managed client and stakeholder alignment.
Mina is the first Brawler inspired by a real country, Brazil.
Her design comes straight from grassroots culture: capoeira style, flip-flops, Marta’s number 10 jersey, and the attitude of 90s Brazilian rap. The aim was to create a character shaped by real Brazilian references, not a generic cultural skin.
The launch film featured Rayssa Leal, who shares Mina’s mix of hustle, confidence, and creativity. This pairing made the reveal feel natural and authentic to fans. Mina also became the first Brawler with a fully local campaign, amplified by a major activation at Brazil Game Show 2025.
As ECD at RISE, I led the creative direction, supervised production, and oversaw animation, graphic design, the film’s look and feel, and managed client and stakeholder alignment.