About
Brand Strategy & Creative Direction
  1. The RKL Game
  2. Brand Building
  3. Culture & Collabs
  4. Community Building
  5. Growth

Advertising
 
  1. Volvo Live Reviews
  2. On Hold Music Festival
  3. JoyClub Spain
  4. Bradesco Fake Ad
  5. Sensodyne Teachbrush
  6. Test-drive Takeover


pedroscr@gmail.com
+49 176 209 73 510




Brand Building


I worked closely with the Game Development and Art teams, as well as external production studios, to define and guide the brand vision across every touchpoint, from positioning and visual identity to in-game expression.

My role was to provide clear direction, concepts, creative briefs, and a strong narrative foundation to ensure every asset felt cohesive, purposeful, and culturally relevant.








Logo & Visual
      Identity


Led the internal design team and external design partners to develop the RKL logo and full visual identity system.

Provided creative direction on logo evolution, typography, color palettes, and graphic elements creating a flexible design language that could scale across game assets, campaigns, and merchandising.








Game UI Design


Worked closely with game designers and UX artists to shape the tone and direction of the in-game UI, including iconography, color palette, and key visual assets.

Ensured the interface aligned with the brand’s visual language and gameplay needs, balancing functionality, gaming nostalgia, and style.








World Building


Guided the creative development and concepts of the broader RKL universe from hub world architecture and atmosphere to court designs, in-game cosmetics, and seasonal player skins.

Collaborated across teams to ensure every touchpoint reinforced the brand’s identity and contributed to expanding the Kong universe and its underlying lore and good vibes.











Product Campaign

To launch RKL’s native token, $FAME, I developed the concept and script for a two-part video campaign and worked with external production studios to bring it to life.

The teaser introduced $FAME through cryptic storytelling and anticipation, while the reveal tied the token to in-game progression and player status.






Product Campaign

As a product expansion beyond the core RKL game, I led the development of A.V.A. - Autonomous Virtual Athletes, a concept exploring the future of AI-driven sports fandom.

Inspired by fantasy leagues and virtual sports ecosystems, the goal was to experiment with AI simulation, with Kongs designed to train, compete, and evolve without direct player input.

Players could follow, draft, and speculate on AVA performance across simulated seasons, opening a new layer of engagement rooted in prediction, narrative, and digital ownership.









Logo & Visual
      Identity FAME Network

 FAME – Future of Athletics, Media, and Entertainment is part of RKL’s broader Web3 ecosystem, a Layer 2 blockchain and token designed to power sports brands and digital products on-chain.

I led the brand development across naming, narrative, and visual identity, the goal was to make FAME a brand that athletes, builders, and sports communities would want to represent, build on, and rally behind.