Growth

With a strong brand and community foundation in place, our focus shifted to scaling awareness, reaching new audiences, and driving player growth.

We activated multiple touchpoints and launched a range of marketing campaigns, some strategic, others more experimental, that led to meaningful growth and key milestones across platforms, and player engagement.

RKL Beta Launch

The RKL Beta was live during January 2025, driven by a multi-channel growth strategy designed to activate and reward early adopters while driving volume, retention, and brand awareness.

Our focus was on building a strong player base and validating, the core game loop and product-market fit, setting the stage for scalable monetization and game features in future phases.

Metrics

60K+
MAU

12K+
DAU ATH

58%
D1 Retention

66%
D7 Retention

2+ Hours
Avg. Playtime

4.9 Rating
App Store (01/25)

#2 Sports Game
in the US App Store

Top 100 Games
in 4 countries

Social Media

Helped grow RKL’s social media presence by building a cohesive and extremely engaging storytelling strategy and content plan.

We kept the conversation alive with consistent campaign beats, leaning heavy on funny memes, game updates, and reactions to major basketball events like NBA games and the web3 space. This approach made the brand feel culturally relevant and sparked organic interaction.

We focused on high-volume visibility through X while fostering deeper community engagement on Discord, creating a balance between reach and community loyalty.

180K+
New Followers on X
(09/22 -03/25)

1166.67%
Increase in Active Communicators on Discord (During Campaign Beats)

Creator Campaigns

We implemented a Full-Funnel influencer strategy designed to guide players from first interest to download.

Top-Tier KOLs - Awareness

Large-reach personalities helped kick off the conversation and generate interest in RKL across the broader Web3 gaming audience.

Mid-Tier Creators - Engagement & Education

Trusted voices in gaming and Web3 created tutorials, streams, and ongoing content to keep momentum high and educate new players.

Micro-Influencers - Conversion

Smaller, high-engagement creators focused on turning interest into action, driving installs and onboarding players.

Cross-Community
Marketing

We partnered with Web3 games and Gaming Guilds to cross-pollinate audiences and boost discovery.

In the game’s onboarding, players joined partner Squads, earned points through gameplay, and invited friends to grow their Squad and increase their rewards.

This social-competitive layer, combining community alliances with referral links, was responsible for 70% of our total incoming traffic.

Social Questing

We launched a custom questing system that rewarded users for completing actions across social media and in-game.
Tasks like sharing, following, and inviting earned rewards and points, later converted into $FAME, RKL’s native cryptocurrency.

This activation boosted brand discoverability by generating a steady flow of user-driven content and social engagement, turning community activity into a consistent growth engine.

27K+
Users Onboarded

CPL
USD ≈ 0,79