About
Brand Strategy & Creative Direction
  1. The RKL Game
  2. Brand Building
  3. Culture & Collabs
  4. Community Building
  5. Growth

Advertising
 
  1. Volvo Live Reviews
  2. On Hold Music Festival
  3. JoyClub Spain
  4. Bradesco Fake Ad
  5. Sensodyne Teachbrush
  6. Test-drive Takeover


pedroscr@gmail.com
+49 176 209 73 510


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Sensodyne Teachbrush


Most people brush too hard, especially those with sensitive teeth. So instead of launching another awareness campaign, we created a solution anyone could actually use.

Teachbrush is a mechanically engineered toothbrush that physically prevents users from brushing with too much pressure.

No batteries, no tech,  just smart product design. When excessive force is applied, the bristles retract, teaching users to ease up and adopt a gentler, dentist-recommended technique.