About
Brand Strategy & Creative Direction
  1. The RKL Game
  2. Brand Building
  3. Culture & Collabs
  4. Community Building
  5. Growth

Advertising
 
  1. Volvo Live Reviews
  2. On Hold Music Festival
  3. JoyClub Spain
  4. Bradesco Fake Ad
  5. Sensodyne Teachbrush
  6. Test-drive Takeover


pedroscr@gmail.com
+49 176 209 73 510


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Bradesco Fake Ad


Created for Bradesco Car Insurance, the campaign brought a clever twist to digital print by using interactivity in a way no one saw coming.

We placed what looked like a standard car ad inside iPad magazines. But as readers flicked to the next page, the car followed the swipe — and crashed. Only then did the message appear:

“Unexpected events happen without warning.
Make a Bradesco car insurance plan.”

The execution a first of its kind, transforming a passive format into a moment of surprise and reflection. The campaign went on to win Brazil’s first-ever Gold Lion in the Mobile category at Cannes Lions and multiple other advertising festivals, becoming an industry benchmark for mobile creativity.