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Rumble Kong League
Game Development
RKL is a mobile-first, arcade-style basketball game that blends fast-paced 3v3 gameplay with skill-based competition, real-life rewards, digital ownership, and a unique IP.
Inspired by 90s basketball nostalgia and iconic titles like NBA Jam, RKL is built for both casual and competitive players, backed by a diehard community and supported by professional athletes.
The game launched its beta in January 2025, peaking as the #2 most downloaded sports game in the App Store. It's available for download on iOS and Android.
Rumble Kong League
Game Development
RKL is a mobile-first, arcade-style basketball game that blends fast-paced 3v3 gameplay with skill-based competition, real-life rewards, digital ownership, and a unique IP.
Inspired by 90s basketball nostalgia and iconic titles like NBA Jam, RKL is built for both casual and competitive players, backed by a diehard community and supported by professional athletes.
The game launched its beta in January 2025, peaking as the #2 most downloaded sports game in the App Store. It's available for download on iOS and Android.
My Role & Contributions
As Head of Brand, I oversaw brand and marketing strategy end-to-end, from product positioning and creative direction to growth campaigns, in-game experiences, brand collabs, and go-to-market planning.
I managed cross-department initiatives including game development, design, and community, while collaborating closely with external partners, agencies, and creators.
I also played a key role in shaping the core game experience, user acquisition strategy and community-driven growth. This cross-functional role gave me a 360° view on building, scaling, and sustaining a modern digital entertainment brand.
My Role & Contributions
As Head of Brand, I oversaw brand and marketing strategy end-to-end, from product positioning and creative direction to growth campaigns, in-game experiences, brand collabs, and go-to-market planning.
I managed cross-department initiatives including game development, design, and community, while collaborating closely with external partners, agencies, and creators.
I also played a key role in shaping the core game experience, user acquisition strategy and community-driven growth. This cross-functional role gave me a 360° view on building, scaling, and sustaining a modern digital entertainment brand.
Product Strategy
& GTM Campaigns
Campaigns