Menu
Menu
Bradesco
Fake Ad
Bradesco
Fake Ad
Created for Bradesco Car Insurance, the campaign brought a clever twist to digital print by using interactivity in a way no one saw coming.
We placed what looked like a standard car ad inside iPad magazines. But as readers flicked to the next page, the car followed the swipe — and crashed. Only then did the message appear:
“Unexpected events happen without warning. Make a Bradesco car insurance plan.”
Bradesco
Fake Ad
Created for Bradesco Car Insurance, the campaign brought a clever twist to digital print by using interactivity in a way no one saw coming.
We placed what looked like a standard car ad inside iPad magazines. But as readers flicked to the next page, the car followed the swipe — and crashed. Only then did the message appear:
“Unexpected events happen without warning. Make a Bradesco car insurance plan.”
Created for Bradesco Car Insurance, the campaign brought a clever twist to digital print by using interactivity in a way no one saw coming.
We placed what looked like a standard car ad inside iPad magazines. But as readers flicked to the next page, the car followed the swipe — and crashed. Only then did the message appear:
“Unexpected events happen without warning.
Make a Bradesco car insurance plan.”